Did you know that 79% of marketers say PPC is hugely beneficial for their business? Using the PPC strategy to develop a robust marketing approach would be a wise decision in today's tech-influenced world. However, to leave an imprint on search engines, your PPC ads should be optimized enough to beat other competitors to the chase. Standing out among your competitors is what's going to make your company boom with glory!
PPC or pay-per-click is a contemporary model of internet marketing. Using this technique, ads are generated on various online platforms, and the business whose ads are being shown pays a fee each time a user clicks on those ads. In other words – it's a way of buying visits to your website through ads. 50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.
Our comprehensive PPC planning and strategy ensures increase in brand visbility and sales.
The foundation of any PPC search engine marketing campaign is keywords. We need to develop a list of keyword phrases related to our business offering so we can get our name out there in front of people looking to buy what you sell. This starts with keyword research.
Segmenting your keywords into tight, relevant groups is also extremely important aspect of keyword organization. With our specilized search marketing tools, we make sure to define, build and improve your PPC marketing campaigns and acquire valuable new customers.
Keywords are certainly an important aspect of PPC, and that isn’t changing any time soon. However, it’s not feasible to put all your focus on keywords to the point you neglect the human audience you’re trying to reach. Designing and placing your ad with a specific audience in mind instead of just relying on top keywords will help your PPC strategy improve.
Always testing new features, include constantly increasing voice search in our PPC strategy are just few examples, how dedicated we are to help you grow in online world.
Putting in place an effective ad campaign isn't the end of our job. We have to update and optimize your PPC ad constantly. We constantly look out for any hot keywords that might have made it on the list and update your PPC ad accordingly.
Your ads might be enticing today, but tomorrow they may not appeal to your visitors. We need to be wary of this, as this might result in lesser traffic and lesser leads to your website. We frequently test and tweak your ad copy to optimize the PPC campaign.
PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used.
There are primarily 8 types of PPC Ads (Search ads, Display ads, Remarketing Ads, Video Ads, Shopping Ads, Social ads, Gmail Sponsored Ads and Amazon Advertising). We always take time to understand your business goals and then take time to match up your requirements with the types of PPC ads that are available.
We understand that success of a good PPC campaign report is always going to be the core KPIs (Key Performance Indicators) that we’ve outlined with our clients. And that’s why it is extremely important for us to discuss what KPIs the client wants to focus on before we’ve spent any money.
No matter what industry, no matter what client, our focus is always on ROAS (Return On Ad Spend) for our client goals. We set much stronger and clearer expectations from day one, and keep digging for honesty from our client throughout the entire relationship.
