Result Oriented Marketing

Create Great Customer Engagement

Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but don't really understand what they should do. Some firms just give access to the company's social accounts to some junior staff members – merely because they are young, so should know all about social media. However, we are well past a social strategy of post and hope. All businesses need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measured way.

  • Well written content attracts more audience.
  • Stunning social media designs.
  • Landing page design and integration.

According to Ambassador, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Yet, 96% of the people that discuss brands online do not follow those brands’ owned profiles. Your social media marketing goals should complement your overarching business goals.

Our Process

Our comprehensive social media marketing strategy ensures to acheive your social media marketing goals.

Discovery

One of the most significant problems faced by many businesses engaged in social media is that they have never spent the time to set relevant and realistic social media marketing goals. They know they need to be on social media, but have no idea why they are there.

Of course, your social media marketing goals need to fit into your business planning as a whole. Ideally, you will have set strategic goals for how you want your business to progress. We make sure that your goals are SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).

seo process

Strategy

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. We keep it concise. Never make it so lofty and broad that it’s unattainable or impossible to measure.

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on.

design process

Campaign

We devide the campaigns into two separate part. A regular social media campaign like regular post of video, and then specific social media campaigns set to acheive some specific objective, like a Diwali or Durga Pujo Festival camapign. Social media advertising is critical if you actually want people to see and interact with your posts.

We create a content calendar for the week/month with in-depth detailing on what messaging and creative copy will you use to generate engagement.

seo process

Content

Consistency in the content presentation is the key. It helps keep your content on-brand even if you have multiple people on your social media team. If you research, you will find most creative and big popular social media brand accounts has a consistent voice, tone, and style.

Creating engaging content is the second top most focus while developing content strategy. What are your target customers talking about online? What can you learn about their wants and needs? Consumers can also offer social media inspiration.

seo process

Reporting

Re-evaluate, test, and do it all again : Once campaign data starts coming in, we use it to re-evaluate our strategy regularly. We also use this information to test different posts, campaigns, and strategies against one another. Constant testing allows us to understand what works and what doesn’t, so we can refine our strategy in real time.

Social media moves fast. New networks emerge, others go through demographic shifts. We work on easy-to-understand performance reports and improve your SMM strategy as needed.

seo process